Are you frustrated because you want to Pay Per Click (PPC) on your Facebook Ads but you are only ever given the option to pay for Impressions? This is the answer.

You are only given Pay Per Click as an option for “When You Get Charged” for specific types of campaigns. This quick cheat sheet will show you the options you have for each campaign type:

The red text shows the options that you have for getting charged in each type of campaign.